IDFC FIRST Buzz is an Augmented Reality (AR) app that demonstrates IDFC FIRST Bank’s market outreach and brand promise in a media rich format.
· The purpose of the app is to provide a unique and immersive AR experience to audience on our products.
· The App also provides an immersive experience to students on college campuses.
· Built into the format of a handbook, the AR App is also a part of audience journey.